Marine Hot Water Heaters Specialists Help You With Your First Time Boat Purchase

Your Marine Hot Water Heater Professionals Say to Research Before Making the Big Purchase 

Raritan Engineering your marine hot water heaters experts would like to share with you these topics we thought would be of interest to you this month regarding getting all the help you can before buying your first boat.

Your marine hot water heaters specialists know that Grow Boating is an industry-led initiative to promote the boating lifestyle and improve the boating experience to increase participation in boating and ultimately increase sales of marine products and services.

Your marine supplies direct analysts know that study findings include definitions of six different types of first-time boat buyers, including their interests and psycho graphic traits, what motivates them to explore boat ownership, how they move from “boating” to “owning,” and insights the industry can use to better support these buyers on their journey to ownership.

“While the recreational boating industry has recovered from the recession, each year we are seeing fewer people enter boating for the first time, according to Info-Link,” said Carl Blackwell, Grow Boating president.

The research was conducted by Discover Boating’s marketing agency partner, OLSON and is based on surveying 2,000 people interested in buying their first boat, 550 people who recently bought their first boat, and 250 lapsed shoppers.

Your marine supplies Florida experts feel that this methodology provided a thorough exploration of the boaters of tomorrow, what attracts them to boating and how they want to buy.

Your Marine Hot Water Heaters Analysts Ask "What Type Of First Time Boat Buyer Are You?"

Check out our marine water heaters selection here at Raritan Engineering, where we take care of all your marine supply needs.

Six types of first-time boat buyers

Demographic information about a person is only a part of determining who will buy a boat and why. Your marine hot water heaters professionals know that this research aimed to understand first-time buyers’ mindset and what motivates their boat purchase. 

• Gear Guys / 14.6 million people / 17% of audience. Younger adults, mostly men, motivated by hobbies with specialized equipment. They are intrigued by the tech and the specs. 

• Merry Mates / 13.7 million people / 16% of audience. Family is at the core of everything they do— especially their activities. Your marine supplies Toronto specialists understand that when it comes to boating, Merry Mates rarely plan events, but they love going along for the ride.

• Luxurious Leisurers / 15.1 million people / 18% of audience. Image-conscious and surround themselves with the finer things. They are always up for trying a new hobby or activity. 

• Water Weekenders / 19.2 million people / 23% of audience
Enjoy being by or on the water but they didn’t grow up boating. 

• Seclusion Seekers / 10.6 million people / 12% of audience
Nature lovers who consider their daily life stressful and full of obligations. 

• Nautical Natives / 11.9 million people / 14% of audience
Boating is in their DNA so they understand the appeal of boating and take joy in getting on the water. 

Turning research into action

This research was conducted to help manufacturers, dealers and the Discover Boating campaign take action to better reach first-time buyers. 

• Get them on the water: The research confirms that participation drives eventual ownership. Nearly all first-time buyers interviewed pointed to a specific trip when they decided they wanted to own.

• Meet individual needs: Treat first-time boat shoppers a little differently than repeat buyers, as they have unique needs when it comes to purchasing. 

• Transparency matters: First-time buyers are prepared to take on the investment of buying a boat. But, it’s what they see as “hidden” costs that can derail their purchase. 

“Discover Boating’s value is in helping our industry make sure we’re attracting the next generation of boaters and then acting as a conduit to hand them off to manufacturers and dealers who can then nurture these potential buyers,” added Blackwell.  

So don't forget to order your marine parts here at Raritan Engineering. We will always answer all of your marine supply questions.

via First-Time Boat Buyer Research