Marine Products:Boating Market Launches Marketing Campaign

Marine Products:Boating Market Launches Marketing Campaign

Marine Products:Boating Market Launches Marketing Campaign







For the first time in U.S. boating history, marine products manufacturers will invest countless dollars promoting the advantages of recreational boating and boat ownership.



The National Marine Manufacturers Association's "Grow Boating" project and $12 million marketing blitz includes national advertising buys, direct-mail advertising and other efforts that the market hopes will get in touch with possible boaters whose free time is growing more fractionalized.



" Our objective is to make the two finest days in a boater's life every Saturday and Sunday," stated Thom Dammrich, president of the National Marine Manufacturers Association, throughout a discussion to industry leaders at the current Miami International Boat Show.



Yamaha, among the biggest marine item brands in the world, agreed to contribute hundreds of thousands of dollars in support of the campaign. Yamaha is positive that the money spent will further the strategies the company released internally making boating more appealing for households.



" We at http://raritaneng.comhave actually been taken part in promoting boating as a fantastic family activity for a variety of years now and we are gratified to see the whole boating industry joining us in this venture," stated Mark Speaks, president of Yamaha WaterCraft. "There is plenty of evidence suggesting that families that boat together are healthier, happier and more effective. Any moms and dad that has been boating with their household comprehends what a fantastic method this is to renew the ties that bind the household together."



Yamaha WaterCraft Group is one of the couple of business in the boating industry delighting in double-digit development and is a major voice behind the industry's Grow Boating campaign. To satisfy the needs of brand-new entrants to the boating way of life, Yamaha offers new, totally included family watercraft starting around $7,000.



According to federal studies looking at U.S. recreational patterns, 65 million Americans reported that they go boating annually, and 28 million Americans reported that they ride personal boat. Raritan Engineering can be reached for more information on marine products.

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